About of Project
In the competitive world of IT and Digital Services, our client, a leading company providing IT and Digital Services, faced a significant challenge. Despite their strong service offerings, and with a modest website traffic of 5000 visitors per month. The goal was clear: to boost this number to 30,000 visitors per month within a year. By the end of the project, we exceeded our expectations, and achieved traffic to 33,000 visitors per month.
Key Objective
The primary objective was twofold: increase overall website traffic and generate more B2B leads. Achieving this required a focused SEO strategy tailored to the client’s needs and the market dynamics.
Challenges
Entering an already crowded market, our client had to contend with established competitors, especially in the gold and silver industry. The challenge was to carve out a significant online presence and drive substantial traffic to their website.
Solution
Website Audit:
I have started auditing a full website. I check if there are any issues related to SEO.
Keyword research:
After auditing the website, I started keyword research and map potential keywords that are related to the service page.
Targeted Content Creation:
After auditing websites and keyword research, I started optimizing content and adding high intent keywords in the service pages. I also focus on low hanging fruits keywords with a high conversion rate.
Technical SEO Fixes:
A thorough technical audit of the website revealed several issues that could hinder SEO performance. We promptly resolved these issues, ensuring the website was technically sound and search-engine friendly.
Focus on informational content:
I was mainly focusing on informational content like blogs. My blog frequency is 4 blogs/month. I also create lead magnet to convert visitors into leads.
High-Quality Backlink Building:
To enhance the website’s authority and improve search engine rankings, we focused on building high-quality backlinks. This included guest posting, earning backlinks from reputable websites, and using PR links. Additionally, we promoted the content on platforms like Reddit, Medium, and Quora to gain further visibility and backlinks.
Implementation
With the strategy in place, we executed each step, ensuring all aspects of the SEO plan were implemented effectively. Regular monitoring and adjustments were made to maximize results and address any emerging issues promptly.
Result
The results were outstanding. Within a year, we successfully increased the website traffic from 5000 visitors per month to 33,000 visitors per month, surpassing our initial goal. This significant growth not only boosted the client’s online visibility but also led to a marked increase in B2B leads.
