About of Project
Our project aimed to significantly boost website traffic for a leading digital signature services provider. Known for its secure platform and prestigious clientele, the company sought to expand its reach, attract new customers, and increase sales.
Key Objective
- Increase website traffic.
- Build a larger customer base.
- Boost sales figures.
Challenges
- Competing with well-established brands in the digital signature industry.
- Creating content that appeals to companies seeking the most secure digital signature services.
Solution
To achieve our goals, we implemented a comprehensive SEO strategy, which included the following steps:
Website Audit
I have begun with website audit to check if there any issue in website speed, technical issues, on-page issues and backlinks analysis
Keyword research
This is the most important part in this project because there are big market players already in the online market. So I need to carefully map keywords that have a good amount of demand and less competition. I spent hours of time mapping keyword research so we can boost traffic and generate a larger customer base.
Creating Targeted Content
I have started suggesting content optimization for our targeted pages. We add high intent keywords in content naturally. Write strong meta tags to boost CTR.
Focusing on content funnel
As our goal is to increase traffic and convert them into customers, my tough job is to set up a content funnel so I can take users into a deeper funnel and successfully convert them into customers. Therefore, I need to choose content topics carefully so it can fit into my content funnel.
Technical SEO
We conducted a thorough technical audit of the website to identify and resolve any issues that could hinder performance. This included fixing broken links, improving site speed, and ensuring mobile responsiveness.
Building High-Quality Backlinks
We focused on acquiring high-quality backlinks to improve the website’s authority. This involved:
- Guest posting on reputable sites.
- Earning backlinks from high-quality domains.
- Creating PR links to gain media coverage.
- Promoting content on platforms like Reddit, Medium, and Quora.
- Building additional backlinks through various other methods.
Implementation
We meticulously executed the steps outlined in our solution, ensuring each phase was completed efficiently and effectively. We monitor regularly and made adjustments to maximize results.
Result
Over a period of 9 months, our efforts resulted in a significant increase in website traffic, growing from 2000 to 8000 visitors per month. This not only met but exceeded our initial objectives, demonstrating the effectiveness of our SEO strategy.
