About of Project
This is the story of a leading Fintech company that managed to go from 0 to 800 monthly visits. As a top player in the industry, they needed a robust online presence to generate traffic and secure B2B leads. Here’s how we made it happen.
Key Objective
The primary objective was twofold: increase overall website traffic and generate more B2B leads. Achieving this required a focused SEO strategy tailored to the client’s needs and the market dynamics.
Challenges
Launching a website is just the beginning. The real challenge lies in making it visible and attractive to the target audience. For this Fintech company, the key challenges were:
- SEO Foundation: Establishing a strong SEO base for the website.
- Targeted Content: Creating content that resonates with business owners.
Solution
We developed a step-by-step plan to tackle these challenges and achieve the desired results.
Keyword research for targeted pages
I began with keyword research and map potential keywords for our targeted pages. As the website is new, I need to map both high difficulty and low difficulty keywords. I spent a good amount of time in keyword research as the website is new and don’t have authority to rank higher.
On-Page Optimization
Next, we focused on optimizing the content on existing web pages. By integrating high intent keywords into the website’s content, we ensured the site was aligned with what potential visitors were searching for.
Content Creation
With our keywords in place, we created targeted content aimed specifically for business owners. This content was designed to address their needs and provide valuable insights, thereby driving engagement and interest.
Information content
My main focus for this newly launched website is creating information content like blogs for website. My blog frequency is 4 blogs per month. We mainly focus on the pain points of our target audience and convert them into information blogs. I had also created a blog funnel and wrote content according to that to convert visitors into leads.
Technical SEO Fixes
During our analysis, we identified several technical issues on the website. These issues were promptly resolved to ensure smooth navigation and better performance in search engines.
Building High-Quality Backlinks
Finally, we embarked on a comprehensive backlink building campaign. This included:
- Guest posting on reputable websites.
- Securing PR links.
- Promoting content on Reddit, Medium, and Quora.
- Earning backlinks from high-quality sources.
Implementation
We implemented each step with precision and focus, ensuring that every aspect of our plan was executed effectively. From keyword research to content creation and technical fixes, every action was geared towards increasing website traffic and generating leads.
Result
Within three months, the website’s traffic soared from zero to 800 visits per month. This significant growth not only enhanced the company’s online visibility but also set a strong foundation for ongoing SEO success.
